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MarketWin knows
how to tell a story that sells. We specialize in developing strategic
customer collateral - those vital communications that must convince
and motivate your most demanding audiences.
For over thirteen
years we've earned our stripes helping the fastest and most innovative
software, embedded systems and Internet companies capture leadership
positions in emerging markets. Our knowledge about why business
people purchase technology products is comprehensive, and our success
in growing our client's revenues span all funding situations, from
bootstrap to corporate- and venture-backed. With over one hundred
product launches and dozens of financings under our belt, you can
count on MarketWin to effectively plan and execute your critical
marketing activities:
 Product
Validation and Business Planning
While professional investors may not understand your target customer
as well as you, they do know what qualities predict business
success. MarketWin will help you justify their investment. We can
perform the research, customer interviews and analysis needed to
size a market opportunity and stake out your unique position, then
work with you to model the business and document the marketing,
sales and service strategies. Together, we'll produce an investment-grade
business plan and presentation that help you secure the funds you
need to thrive.
Create
and Execute the Marketing Plan
We won't waste time pushing the importance of the marketing plan.
But we will say the plan's implementation matters more than its
exhaustive customer research and competitive analysis. A marketing
plan must be measured by the results it produces. MarketWin develops
plans that drive the messaging and marcom activities, sets objectives
and forecasts for lead generation and sales, and details the strategies,
tactics and budgets we'll employ to hit our targets.
Copywriting
for Web Sites, Customer Literature, PR, Sales
Kits & Success Stories
Here's where the rubber hits the road. In short, MarketWin combines
the tools, business know-how and creative talent needed to produce
materials that influence industry gatekeepers and establish a winning
position in your prospect's mind.
Train
the Sales Channels
Along with training leaders Honorable Selling, MarketWin can produce
and deliver compelling sales training programs, in person or over
the Web, that capture the attention and mind share of your direct
or third-party channels. Whether you've chosen a specific sales
methodology or wish to use ours, your sales professionals will get
the real-world knowledge and skills they need to successfully represent
your products in the competitive marketplace.
Develop
Strategic Alliances
No company can survive without forging a strong value chain of partners
that recommends its products and integrates them with other best-of-breed
technologies. We can identify those "ecosystems" of companies
whose products and services complement and enhance your own. We'll
help negotiate strategic pacts that reward both companies for working
together, and once the deal is closed, we can help manage the alliance,
coordinating resources across organizational boundaries to ensure
that objectives are met and conflicts are quickly resolved.
Interim
Marketing or Sales Management
Recruiting a new Vice President can take months. But putting your
marketing or sales efforts on hold while you search can let precious
opportunities slip away. We can move your company into high gear.
Working with your current staff, we will quickly set the strategic
direction and introduce processes and programs that jumpstart your
revenue. We can also help find the best permanent candidate for
the job. Your new VP will come into a department that is hitting
on all cylinders and find a team that is motivated and ready for
the next stage.
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