Proof that sometimes you can get more than you pay for...

How To Sell Enterprise Applications to the Chief
Selling high impact, and expensive, technology applications demands that the business case for change be presented to the customer's C-level executives - the CEO, COO, CIO, CTO, CFO, CMO, etc. But even the best salespeople have trouble gaining access to these executives, and once there, intimidation often sets in. And it should. Any presentation that focuses on your product's unique advantages and benefits is doomed to fail. more (MS Word)

Picking the Right Market Segment: Four Simple Filters
Many companies suffer from opportunity overload. Striving business executives and visionary engineers see practical uses for their technology everywhere. Big problem. Companies that can't discern a genuine market from the many "promising opportunities" can easily squander their chance at victory. Here are four filters you can use to help decide where to bet the company. more (MS Word)

Product Launch Timelines
How long does it normally take to launch a technology product? Here are two good marketing tools courtesy of Zhivago Marketing Partners.