Most Recent

	Hired by founder and VP R&D of this NASDAQ traded company to validate product features and competitive positioning of their new Data Mining Workbench. Later hired by CEO as VP of Product Management to define and execute overall product, marketing and sales support strategies to increase average transaction sizes for this 15 year-old vendor of statistics tools and predictive modeling applications. Primary target markets were Biotech/Pharmaceutical (Bioinformatics, Genomics, Drug Development, and Post-approval Marketing) and Financial Services (Portfolio Construction / Optimization and Quantitative Risk Management).
	Helped the CEO reposition the company as a provider of Mobile Internet Applications to large enterprises, then worked with the Marketing Director to (re)launch three products. Created the core messaging plans and branding platform used to drive all corporate and investor communications. Produced the company's sales training materials, data sheets, case studies, online demos, press releases and nearly all key areas of the new Web site. more
	Hired by the CFO and Marketing VP of this "phone-to-Internet" technology company to segment and analyze the Streaming Media marketplace and make positioning recommendations. Produced a competitive industry landscape that documented key players, trends and market openings. Later, I was retained to help kick-off the company's product planning activities.
	Worked with the CEO of this Online Learning company to write a business plan used to attract venture financing. Advised on all aspects of the business model. Directly responsible for detailed competitive analysis used to shape our unique value proposition. Budgets were very tight so we negotiated that final payment would be due on the successful close of funding.

Interactive Work as Co-Founder of Marketscape, Inc.

	The Alliance Partners Program Manager needed to reduce the time and effort required for customers to find an appropriate solutions provider. We produced Oracle Solutions Online, an interactive hand-out for trade shows and user conferences that guided customers to an appropriate Oracle partner.
	We created the Windows Developer Mania CD as part of a joint promotion with Borders Books and QUE Publishing. Its objective was to reach readers of technical books with a high-value promotional CD that encouraged prospects to evaluate Microsoft's soon-to-be-launched IE 4.0 and Java SDK 2.0.
	Hewlett Packard engaged us to help their agency develop the Educator's Corner WebCD©. This highly educational promotional device won New Media's Invision Award for corporate communications. The hybrid Web/CD is delivered to university instructors and students to establish brand awareness in their target market of future equipment purchasers.
	IBM hired us to build an interactive sales kit to train their VAR channels on their launch of e-business solutions for the Windows NT platform. Leveraging their television campaign, we then worked alongside their direct marketing agency to create CD-based mailers and collateral for lead generation and fulfillment.
	Produced the AppLINX CD-newsletter to build customer loyalty and encourage repeat business for this leading semiconductor company. Quarterly distribution informs customers of new uses of Xilinx products and keeps the company "top-of-mind" when it comes to new purchases.
	Built the Dell Technical Support Assistant WebCD® to provide mobile technicians the information needed to maintain Dell's computer systems in a more portable, searchable and convenient format.

Other Select Clients

	Originally asked by the CEO to troubleshoot the sales process and marcom programs for this developer of Software Development Tools. I was later employed to create the company's marketing plans for their two new products and execute their direct mail and email lead generation campaigns.
	I act as an advisor to the CEO of this highly profitable Internet access and Web-hosting provider as he acquires like companies and expands his business-class hosting, e-commerce and storage solutions.
	Managed the telesales organization and developed all marketing collateral and lead generation campaigns for the RequisitePro product line just prior to its acquisition by Rational Software. Key messages and the white paper are still used today.
	Founded all sales and marketing efforts for the first vendor of client/server-based problem tracking applications. Company was later acquired by Merant and incorporated as the PVCS Tracker product line.