Mobilize
offers 3 mobile applications. Here is where we answer the nuts-and-bolts questions
of "what is it and why is it good?"
We kept the data sheets short (2 pages) to maintain the interest of 2nd-level
managers, and double as presentation tools for the direct sales force. Details
on implementation and technolgy are reserved for white papers and 4-legged
sales calls.
These are groundbreaking apps that cause people to interact with information
in new ways. To overcome the adoption barrier, the data sheets focus on Mobilize's
ability to solve everyday business problems, while the case studies detail
the sources of customer cost savings and revenue increases.
Finally, the Flash demos do a great job of eliminating the fear-of-the-unknown
by showing how the applications are used in the real world.
